What of Orders with multiple Demigods and Gods, each of whom can create in-game guilds? What of Orders who want to compete aggressively in the rankings but also want to be friendly and inviting to newbies who may undermine those rankings? What about leaders who want to be able to step away from the game for a few weeks without the interests of the Order coming to a standstill? What to do?
Well, in the context of the current feature set, each Order can have one in-game guild for each Demigod or God that belongs to it. No reason that that there cannot be internal rivals in an order. If one leader of an in-game guild of the Order steps away from the game, the other in-game guild leader(s) can fill up the slack. One in-game guild can focus aggressively on rankings while another can be more newbie friendly. Leaders who don't want to have to deal with forum threads and active recruitment can allow others to do that stuff and just send in-game guild invites when players come their way.
RafiRomero are trying this out with the Order of Baldrlux. We'll see how it works.